We’ve all been there. You start a business and instantly wonder, “What email platform should I use for email marketing?” You know email marketing for small businesses is essential for growth, but you’re not a marketing professional. So, you need the best email marketing software for small businesses that’s easy to learn and even easier to use. Plus, it wouldn’t hurt if it created beautiful emails and had unique features to generate leads and sales for your company.
So, do you go with something OG like MailChimp? Or do you switch it up and find a modern platform designed for creatives by creatives?
Like so many other entrepreneurs I know, I started with MailChimp. Why? Because it’s free and so well-known. It seemed like the easy choice, and it was. But it wasn’t the best choice. I didn’t have the time to learn how to use every MailChimp feature effectively. And I kept having to pay more and more money as my email list grew.
That’s when I found myself again asking the very question you are: “What email platform should I use?”
Fortunately, I found Flodesk. What is Flodesk, you ask? Whether you’ve heard some “buzz” about this email marketing software for small businesses or you’re a complete Flodesk newbie, you’re in the right place.
IN THIS ARTICLE:
Why Flodesk for Email Marketing for Small Businesses?
Flodesk Email Features to Generate Leads & Sales
How Much is Flodesk? Is Flodesk Free? (Flodesk 50% OFF Code)
How to Make the Most of the Flodesk Email Marketing Platform
Ready to learn what makes Flodesk a top email marketing software for small businesses? Let’s dive right in.
What is Flodesk? The Best Email Marketing Software for Small Businesses
So, Flodesk. What is it, and what makes it the best email marketing software for small businesses? The Flodesk email marketing platform aims to simplify email marketing for small businesses and creative entrepreneurs. Flodesk provides beautiful email templates, powerful automation tools, and valuable insights to help you grow your brand. What sets Flodesk apart from other email marketing platforms is its ease of use–you don’t need to be a tech expert to create high-quality email campaigns. And because Flodesk was built specifically for small businesses, it’s more affordable than most other platforms on the market.
Why Flodesk for Email Marketing for Small Businesses?
As a business owner, finding the right email marketing platform is an essential part of growth and success. There are so many options out there, and it can be overwhelming to try to figure out which one is best for your company. So, why Flodesk for email marketing for small businesses? I recommend Flodesk because it’s easy to use, customizable, and affordable (more on Flodesk pricing later).
Flodesk is Easy to Use
Pre-built, customizable, drag-and-drop templates make it easy to create stunning emails and forms quickly. Plus, the templates offer copy suggestions to get your creative juices flowing. (Want AI technology to write engaging email content for you? Check out Jasper, and write content faster.) With a simple navigation menu and straightforward instructions, you don’t have to be tech-savvy to create emails, forms, automated multi-email campaigns, and sales funnels.
Flodesk is Customizable
Not only do you not need any type of design experience whatsoever, but you also don’t need to spend too much time setting up Flodesk to experience email marketing success. Simply add your brand logo and colors to design custom emails. Then automate your campaigns so that you can focus on running your business while your emails are generating leads, engagement, and sales on their own.
With the Flodesk email marketing tools, you can create lead-generation campaigns, email welcome series, sales funnels, and more! Lastly, the Flodesk email marketing platform integrates with other popular marketing and business tools to streamline your marketing efforts.
Flodesk Email Features to Generate Leads & Sales
Now that you know some of the reasons I consider Flodesk the best email marketing software for small businesses, let’s get into the “weeds” a little bit. The main Flodesk email features I use to generate leads and sales for my business (and my clients’ businesses) are Flodesk landing pages and Flodesk templates. To gain a deeper understanding of how you can use these features, I’m going to paint you a little picture. So, here it goes.
Imagine You Just Started Your Business…
And you have ZERO subscribers on your email list. You know email marketing is effective–generating $42 for every $1 spent–but only when people actually receive, open, and respond to your email. So, what do you do?
If you don’t have a website yet, you create a Flodesk landing page. If you do have a website, you create a Flodesk pop-up form.
The process for both is the same. You open Flodesk, go to “Forms,” and create a “New Form.” From there, you can choose a full-page form, which acts as a Flodesk landing page. Or, if you have a website, you can create a pop-up or inline lead capture form.
Once you embed the form on your website or share the Flodesk landing page URL with your social media followers, people can “opt-in” to your subscription list by providing their contact details.
Of course, you should follow the best practices for email marketing for small businesses. One is offering an irresistible offer in exchange for someone’s email address to increase your lead generation conversion rate. Another is providing new subscribers with valuable information once they do opt in to your list. Fortunately, the Flodesk email marketing platform can help with that too!
Imagine You Just Got Your First Email Subscriber…
Congratulations! There is nothing quite like getting an email that says someone opted-in to your newsletter. Your Flodesk landing page worked to generate leads, but it’s what you do next that determines whether you experience the many benefits of email marketing for small businesses. So, what do you do?
You utilize Flodesk templates to create a welcome email and 3-5 subsequent emails introducing your new subscribers to your brand and offers.
It’s actually best to create your Flodesk emails before creating your opt-in form so that new subscribers automatically receive an email immediately after they sign up. To create this email, you open Flodesk, go to “Emails,” and create a “New Email.” From there, you can choose from tons of pre-built emails designed for certain campaign types. Browsing the “Welcome” Flodesk templates is a good place to start.
Once you create the welcome email, you can build a Flodesk workflow. Workflows enable you to automate campaigns to send emails as soon as someone signs up for your email list. You can also use workflows for other campaigns, like a product launch or sale countdown. When it comes to Flodesk email marketing, the creative possibilities are endless.
Imagine You Want to Take Your Email Marketing Efforts to the Next Level…
Flodesk grows with you! Here are some ways Flodesk emails can help you excel in your marketing efforts.
- Emails: Flodesk continues to add new email templates to keep your campaigns fresh!
- Forms: You can create multiple Flodesk landing pages and forms for unique opt-in opportunities throughout your website!
- Workflows: Automate everything to save yourself time while capitalizing on the benefits of email marketing for small businesses!
- Audience: Segment your audience to send personalized, relevant emails to certain groups!
- Checkouts: This is a new Flodesk feature that enables you to build a sales page, checkout page, and delivery page, connect with Stripe and publish a “Flodesk Checkout” process to generate sales for your products, courses, services, and more! (Flodesk Checkout is available for an additional cost. Unless you know you need a sales process, I recommend purchasing Flodesk Email only for marketing purposes.)
How Much is Flodesk? Is Flodesk Free?
If Flodesk is sounding like an email marketing dream come true, you’re probably wondering, “Is Flodesk free?” No–it isn’t, BUT there are actually benefits of it costing something. Let me explain. Some email marketing platforms, like MailChimp, offer a free version. But that version is limited and increases in price as your email list grows. In a way, you’re almost “punished” for having a growing email list. That’s not what you want. Flodesk, on the other hand, costs the same amount whether you have 5 subscribers or 5,000.
So, how much is Flodesk?
Flodesk Email is $38 per month or $420 per year OR $19 per month when you use my Flodesk discount code! You can also use a Flodesk 50% OFF code and save on an annual subscription. All you need to do is start a free trial and then use my code “EARNEXPLORE” at checkout to receive 50% off your Flodesk subscription.
No hidden fees. Unlimited access to every tool. And zero cost increases as your email list grows. As I said, it’s the best email marketing software for small businesses, and it can be yours for just $19 per month after your free 30-day trial.
How to Make the Most of the Flodesk Email Marketing Platform
Flodesk is a powerful email marketing software for small businesses that gives creative entrepreneurs the ability to build an email list, design beautiful newsletters, automate email marketing, and track results. While Flodesk is easy to use, there are a few things you can do to make the most of the platform.
First, it’s important to take advantage of the Flodesk templates. These templates are designed to help you create professional-looking emails that will engage and convert your audience. Check out some of the Flodesk emails I’ve created for myself and clients here, here, and here!
Second, use all of the automation tools Flodesk offers. These features allow you to send automated emails based on customer behavior, making it easy to stay in touch with your audience and keep them engaged with your brand. Finally, utilize Flodesk’s tracking and reporting tools to see how your email marketing campaigns are performing and make necessary adjustments to improve results.
By taking advantage of all that Flodesk has to offer, you can build a thriving email list and maximize your email marketing efforts to reach and engage your audience. Ready to give it a try? Start your free 30-day trial today, and use my Flodesk 50% OFF code “EARNEXPLORE” at checkout for all the benefits of Flodesk for half the price! Enjoy and, as always, let me know if you have any questions about making the most of Flodesk–the best email marketing software for small businesses!
